|
Post by arfangkseo on Dec 24, 2023 3:33:38 GMT -5
Sales then have to close the job pushing leads down the funnel and converting them. In the post purchase phase the ball returns to marketing which works to keep the relationship with the customer alive. A loyal customer is almost always a customer who repeats the purchase decision and tends to remain in the funnel for a potentially indefinite period of time. What if sales fail At that point the lead returns to marketing to receive further nourishment through lead nurturing strategies . Although sales and marketing have different roles and functions they must cooperate and communicate effectively . Transversal skills are required in both departments a marketer cannot fail to Country Email List know how the seller operates and vice versa. Very often however leads are found in company funnels that are forgotten inadequately nurtured left. To vegetate for months or years until they lose all value. are not taken is to waste precious opportunities and waste time and money. The alignment of marketing and sales enabled by digital transformation greatly reduces this risk. In this content we ll explain how to use digital transformation to align marketing and sales and why marketing needs to drive the transition.
|
|